How to get a professional website at a great price
I’m going to let you in on a secret. Now that WordPress is one of the most popular platforms for building websites many web designers and website builders are a bit worried. The fact is, WordPress has made it easy to have a professional web site with premium features at an affordable price.
As someone who has been building websites for over 15 years I must say that I love WordPress. It is great for business owners and equally as good for web site designers. WordPress levels the playing field by giving small businesses access to the same tools that large multi-nationals use.
So what can businesses do to get a professional web site at a great price?
Content, content, content. Over the past few years I have realized that most of the time I spend with my clients is related to content or the lack there of. Most people don’t realize that the web designer (in most cases) is not responsible for creating content for your business. Having well worded, well thought out content is a great way to save on development costs. Designers will love you for providing royalty free images and content in a word document that is well laid out. This shows that you have done the preparation required to complete an awesome website that meets your expectations.
Here are a few things that you can do to save time and money on your next website.
Don’t let your niece of nephew do your website- I’m sure that you love your niece and nephew very much but unless they have a web design business try to avoid the temptation of asking them to create what will be the global presence of your business. In 9 out of 10 cases it does not end well or it doesn’t end at all. Either pay a professional or use one of the many great 1-click site builders. 75% percent of my business comes from people who have let friends or family build their site but never finished.
Prepare your content- This is probably the hardest part of the process but the one that most clients don’t even think about or underestimate. As the business or product owner noone will know your company better than you. Take the time to prepare your content if you need to, get professional assistance. It is not the job of the designer to proofread or write your content. It is your job to have your wording and royalty free images ready to be placed on your site.
Organize your own hosting- Many web designers will offer you a discount on their services if you allow them to host your site. This can seem like a great deal. The downside is you usually end up with sub par hosting and little or no support if things go wrong. Cheaper is not always better. Pick a hosting company with 24/7 telephone customer service. Most re-sellers can not offer support and trust me when things go wrong you want to be able to pick up the phone and speak to a real person who will resolve your issue quickly.
Check the competition- Find a few sites that you like. Share the links with the web designer. This will give them a good understanding of what you are looking for. Equally as important, you will be able to see what works and what doesn’t. You might even find some good key words to use on your site.
September 12, 2016
August 30, 2016
February 4, 2016