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4 reasons why small business owners fear recruiting staff


I wrote a blog recently titled “Increase your sales force using affiliate programs”. Hopefully the tips in that blog will help your business grow to the point that you will need to hire staff. Recruitment of staff is both scary and exciting. It means that you are at a point where you need to delegate responsibility; unfortunately this scares the life out of many small business owners.

Hiring your first staff members feels scary but if you’re an entrepreneur you eat fear for lunch (when you have time for lunch). It’s likely that you faced fear when you decided to start your business. Hiring your first few people is the next step of growth and increased profit. Feel the fear and do it anyway.

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Here are 4 reasons why small business owners fear recruiting staff

Not having the time to train – I have triained hundreds if not thousands of people during my career and their is one thing that is certain, if you invest the time and do it right it will pay off in the long run. Yes, it is an investment of time but it will pay dividends. Make a plan of what training you would like to deliver and schedule it in. Break it up in to smaller tasks. A good method is for you to demonstrate and explain the task while they watch (maybe a few times). Next you demonstrate the task and they explain. Now you can switch things up. They demonstrate and explain while you watch. Depending on the task you might be able to leave them to complete the task will occassional intervention. Either way you are one step closer to being able to hand over that task.

“Repetition is the mother of skill. I don’t believe in talent, I believe in reps”.

Not knowing where to look for staff – As a small business you’ll find it hard to compete with big corporate packages. You’ll have to emphasize the benefits of working for a small business. You could also consider interns or apprentices. In many cities their are subsidies for bringing in apprentices. On the other end of the age spectrum you could consider working with retired people, they have so much to offer and can bring experience to the role.

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Looking for the PERFECT person – Perfect people are developed not found. Not only that, perfect people are the result of ongoing training and encouragement. If you don’t invest time and effort in the people that you hire you will either lose them or never tap into thier full potential. Have a very structured induction and training process and continually ask for feedback.

Thinking you’re better off as a one-person business – You couldn’t be more wrong. A person who has to worry about sales, marketing, operations, accounting, fiances, networking and strategy won’t be very productive at any of these things. As soon as you have a few people working together and each person is focused on their strength you will find that you are free to do what you do best. This will release you do build your business faster and more efficiently.

If you can free up more time to innovate, you’ll build a better business in a fraction of the time. A business takes on a life of its own when you have a the right people working with you.